Midwest Ag Solutions — the distributor of Xtreme Bio — had long been a provider of disinfectants and cleansers for the agricultural industry. With new and powerful cleaning solutions were needed in early 2020, MWAS realized Xtreme Bio could fill a void in the commercial and residential disinfectant industry. OCG provided a strategy to simultaneously market to the current ag sector as well as commercial/residential. 

OCG designed alternate branding and packaging to position Xtreme Bio in the commercial and retail sectors. Separate websites, including an online e-commerce site,  were developed to speak to each sector, and OCG worked with Midwest Ag's distribution channels to provide consistent messaging and brand standards across industries. Thus the websites, package development, brochures, and point-of-purchase displays all aligned with the brand, and helped drive exisiting sales as well as creating new online income channels.