E-COMMERCE
E-COMMERCE — INTERNATIONAL VETERINARY SUPPLIES
ABOUT IVS
International Veterinary Supplies (IVS), is an American company with a truly global reach. They are dedicated to providing the most complete line of high-quality animal health instruments and products, at affordable prices and superior customer service. Their team has over 20 years of experience in the veterinary market, and has extensive knowledge of logistics and the variety of vet supply products.
The Challenge
IVS presented a unique challenge: while quite well-known in the overseas market due to their long-standing relationships, this relatively new company had little footprint or awareness in the United States. The goal for OCG was to introduce IVS to North America, quickly, and with limited resources or industry connections.
What We Did
The first thing we did was overhaul the IVS website. We turned their existing website (essentially just an online catalog) into a robust, user-friendly E-commerce site. We then created and implemented a marketing plan that included media relations, print and digital advertising, and development of trade show strategies and exhibits.
What We Achieved
We launched the campaign in stages, keeping to budget requirements. The E-commerce website is now generating sales and leads far exceeding the previous levels, while continually adding prospects to their customer sales funnel. The advertising campaign continues to create and cement awareness of the IVS brand.
